In the past, consumers bought their drinks (wines, beers and spirits) mainly from a physical store; today, they prefer to order them online. Their new habit pushes different brands to have a website....
Web & Social Networks
How to develop your sales thanks to packshots?
Did you know that our brain analyzes a photo or an image 60 times faster than writing? Marketing experts have understood this, hence their interest in packshots. These correspond to photo illustrations that generally present your...
The difference between a packshot and an edited photo
The big disadvantage of online commerce is that the customer cannot touch the product he wants to buy. Increasingly, e-commerce site owners are finding that a more professional look to their images gives a sense of...
The 5 criteria for a successful packshot
Achieving a quality packshot will be essential if you want to boost your sales, or even maintain your brand image. A good packshot, however, is not easy to achieve. Here are some tips that will help you get an idea of the task....
What is a bottle packshot?
The packshot of your products is an important element that includes all the elements that affect the visual of your products. It will allow your product to be recognized. What is a bottle packshot? The bottle packshot is a visual that focuses...
UX Design: the user experience to optimize its range of wines and spirits
UX design is a design method that places the user at the center of the marketing process. It is also a method that includes many dimensions and brings many advantages. What is UX design? Do not confuse the UI design,...