What you should think about before creating your winemaker website
Whatever business you want to develop today, it is essential to have an online presence. This is all the more true for winegrowers, brewers or spirits producers! Like the Yuka application that you may know, consumers before buying in supermarkets or restaurants, research the producer to find out before buying.
Today, having an online presence involves: having a showcase site, keeping a blog and being present on social networks. However, before creating your showcase site, there are some things you should seriously think about.
It's possible that you have a beautiful vineyard, offer great wine, and have an out-of-the-ordinary tasting room. However, if your showcase site is nothing exceptional, your business could quickly sink and you will quickly be forgotten. Keep in mind that nowadays, it is your website that will provide the first impression of your brand. Also, before launching your website, think about the story you want to tell, its design and the webmarketing strategy to adopt.
The story you want to tell
More than just a product, wine is a lifestyle and your job is to tell a story about your customers' lifestyle or what they aspire to. Show them what their life could be like if they started buying your wine. So you need to tell a compelling story so that your wine becomes the center of attention for your customers. By doing so, you hook your customers.
As you will have understood, the narrative arc is the easiest way to create a memorable message and give your customers the opportunity to identify with your brand. It is very difficult to identify with a sterile photo of a glass bottle on a transparent white background. The good news is that we have bottle packshots capable of illustrating the story you want to tell on your future website.
The design of your winemaker website
Your website design should reflect your brand, that's a fact. For it to be successful, think about the layout of the content, the ease of use, the aesthetic side, the visibility and the interaction with your visitors. Do not hesitate to entrust the graphic design of your website to a team of professionals.
Your showcase site must arouse the interest of your customers and prospects, hold their attention, direct them through the different stages of your site and finally encourage them to contact you. Don't make the mistake of creating a site to follow the trend, you must use it to generate leads, increase sales and above all, to grow your business.
So make sure your website is engaging your visitors in the right way and if you have anything else to share, feel free to start a blog.
The webmarketing strategy to adopt
The webmaster of a successful winegrower's website generally does not hesitate to carry out emailing campaigns, to direct the content of the site towards SEO, to optimize the site so that it complies with Google's requirements and to think about the brand's presence on social networks.
Today, SEO and web marketing are very technical disciplines that require understanding the concepts and above all selecting and mastering the right tools. The little nephew who can improvise a website for you is good for fun but it is often insufficient for questions of professional posture, brand image or simply security.
If you want to impact your customers and prospects, do not hesitate to seek the help of EtOH Consulting to guide you towards your digital transformation ! And to help you create your website, do not hesitate to consult our models and discover our offers.
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