How to create your business card?

December 27, 2020 | Branding & Graphics, Marketing & Communication

How to create your business card?

La visit card is a very useful tool during trade shows or wine fairs, in fact, the customers with whom you are going to exchange will probably want to remember your name or know where to buy your wines in the future. It is often the first communication medium that is designed after your logo.

What information should I put on my business card?

This map aims to provide the essential information to find you:

  • The name of your winery, estate, distillery or brewery
  • Your street address
  • Your telephone number
  • Your email address
  • your website
  • Your name on the social networks or the logos on which you are present
  • your logo

If possible, highlight in one sentence the main argument that sets you apart from your competitors. And yes, don't forget that this card is also a marketing tool that can help you convince a prospect.

What is the format to be expected?

There is a standard size for business cards: 8,5 cm by 5,4 cm, a sensible size since it is similar to that of a bank card and can therefore be inserted very easily into any any wallet or pocket.

This European standard differs slightly from the current North American format, which is 89 x 51 mm, something to take into account if you are targeting this area.

Without distorting the standard format, it is possible to choose rounded corners.

What type of paper?

The quality of the selected paper conveys the image of your company. For this, it is possible to choose a coated paper (gloss or matte) with at least 300 gr. thick. A pleasant touch and a good hold.

You can stand out with different renderings:

  • A matte lamination over the entire map will soften the rendering.
  • A gloss overlay over the entire card will make the colors more vibrant.
  • A selective varnish will highlight certain elements such as the logo, the photo, etc.
  • Silver or gold gilding.
  • Etc

However, you should note that matt or glossy lamination no longer allows your potential customers to write on your cards.

Content Layout

Another element to take into consideration for a successful business card is holding the card in your hand. Indeed, some people systematically put their thumbs up to read the card. You must therefore provide an empty space to prevent elements from being hidden under the thumb.
You can consider a "Recto/Verso" if you want to indicate more data such as your company's activities, an access plan, timetables, prices, etc.

Compliance with the graphic charter

If you have already defined your graphical charter, it is important to respect it for your map (color code, typographical code and layout); if you don't have one yet, know that we can make it together.

How much does it cost to create a business card?

We offer standard size business cards made on premium paper with a matte or glossy finish for a textured and elegant finish.

Different batches are available: 250, 500 and 1

Inspiration

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