How to digitize your business to boost your sales?

By digital, we mean here: creating a website, an account on social networks or any other content that can be useful for the notoriety and the growth of your company.

1. Bring more visibility to your business

E-commerce giants are overshadowing small local businesses. But we see it today, a good number of French people have an ethical conscience which is developing little by little and wish to promote local shops. However, if you are a small business, it is sometimes difficult to launch an e-commerce platform, because like everything, it has a cost. However, you have to see the digitalization of your business as a long-term investment. Having an e-commerce site gives you the opportunity to be discovered by other prospects outside your region. But also to increase your sales and offer your products to customers who do not have a point of sale nearby.

2. Adapt to demand

Being dependent on a physical store is no longer enough, consumers also like being able to take the time to choose their product online and the ease of picking up products. Digitizing your business also means adapting to market demand: remote ordering, click and collect collection, speed, home delivery.

3. Get closer to your customers

The best way to get to know your customers and retain them is to be close to them. Knowing their problems, their desires, collecting their testimonies, all of this happens online. Customer loyalty also requires the implementation of various marketing strategies:

• Referral
• Discount on subscription to the newsletter
• Flash promotions…

You have tons of marketing tools and materials at your disposal to help you make your brand a reference in your field.

Two things are really important if you sell physical products:

• An Internet site
• A communication channel (Instagram, Facebook, etc.)

Depending on your budget, you will have to adapt accordingly.

Design a website

The website remains essential. It lists all your products and allows your customers to order securely.

EtOH Agency offers you several solutions to sell your products online.

Be present on social networks

You can communicate effectively about your business through social networks. Many small businesses sell and acquire new customers through them.

First, you need to ask yourself two questions:

• Where to position yourself (are you going to communicate more on Facebook, LinkedIn, Twitter or Instagram?)
• Are you able to manage content production yourself or will you have to delegate it?

We offer to support you in the production of your content.

If you want to manage content production on your own, here are some tips:

• Create simple and effective visuals (using Canva, for example).
• Stay consistent in your message and regular in the production of content.
• Use and abuse stories (to present your products, your values, your commitment, company backstage, team presentation, product creation, news, promotions, product benefits, use…).

Don't have a budget? Start by communicating on Instagram or Facebook, it's free! You don't know anything about it? Train yourself, we offer online training allowing you to understand the importance of networks and how to use them, as well as webmarketing training.