Design your brand strategy

Whether you're an amateur winemaker making just a few barrels, a larger-scale winemaker or winemaker, a local brewer or a large distillery, you can tell your story on a label.

A good brand identity includes an logo, a color palette, a selection of fonts and a choice of bottle professional looking and visually pleasing. These defined elements will allow you to instantly create a good first impression.

We find more and more in the shelves of wine shops and large retailers, bottles of wine or beer with a striking but clean and simple look with sans serif fonts, bright colors and bold images.

The union of Aude cooperatives is launching several new organic ranges for its French and export markets. With marketing adapted to each target, to seduce this range is available with a different name and packaging for its bottles. A good strategy is also to adapt to all its markets.

More traditional brands, on the other hand, communicate their classic style through design conventions such as keyword logos, classic imagery, serif fonts, and muted colors.

Small details on the bottle, such as its shape or a coat of arms, also guide buyers in the perception of your brand. Even the packaging it comes in speaks for your brand: all so-called high-end whiskey bottles come with a cardboard bottle, like the best Ports and some Champagnes.

In many ways, the wine brand is similar to the whiskey brand. With both, buyers expect an expensive bottle to look expensive.

Branding any product requires you to accurately identify your ideal customer. In other words, to sell your booze to the person who will enthusiastically buy it, drink it, and buy it again, you'll need a clear picture of your persona.
Wine lovers are not the same as beer lovers. Nor are they the same as whiskey lovers. Sure, one person can enjoy all the wines and spirits as the occasion calls for it, but when it comes to defining your marketing strategy to your customers, then your branding should match the personality of the one who will tomorrow be an influencer for your product.

Once your persona is established, you will be able to establish your brand identity. You'll need to choose the right font, choose an attractive color palette, and design a label that will catch their eye on the shelf. This also involves communication on social networks, but also an adapted sales system via your website if you have one (if this is not yet the case, can we design it for you?).

Changing your label for different grape varieties or different cuvées is an effective way to differentiate your products while respecting your graphic charter. The design of bottle labels is important because on the shelves at a wine merchant or when you present your alcohol at a trade fair, it is the first image that your future buyers have of you.

Consider the characteristics of each of your cuvées that you want to include in your brand identity. Tracking these visual representations can help you develop labels for the different cuvées you bring to market.

Design your storytelling, not just your origin story, but the story of who you are now and the impact you are making in your market. All the values ​​you put there: the care of the vine, respect for the land, the way you vinify your wine, your way of brewing. What brought you to where you are today.

There are many ways to build brand awareness, such as social media campaigns, free tastings in liquor stores, partnerships with other brands. The development of a social media strategy to develop brand awareness, add to this an online store via your website and the creation of a club of members to nurture the relationship with your customers and ensure their loyalty.

Your message goes through thethe shipping label then by the website, but you will also have understood through this article that more than graphics, there is a whole brand identity to be built around your brand.