Pictures to tell a story

December 6, 2020 | Marketing & Communication, Web & Social Networks

highlight article photos bottles

How to photograph bottles of wine and spirits? The need for visuals has been multiplied for digital media. This is due to the appearance of websites and social networks. But not only. The creation of dedicated applications or new generations of consumers also explain this.

A photo library to meet different needs

Production of images for display advertising

The advertising photo will allow you to stage your bottles. Advertising photography is normally set in a context (one that the producer wants the consumer to associate with the characteristics of the product). Its objective is not to inform but to persuade, to seduce, to encourage consumption. In this type of photographic production, it is the quality that prevails over the quantity.

Photos to communicate on social networks

Create a universe by photographing the light on the vine when it is at its most beautiful, the bunches of grapes, the harvest boxes, the presses, the first glass of must, etc. Take photos with surprising colors.

Packshots to present your bottles

The realisation of photographs of bottles of wine, beer or spirits in packshot mode will be used to present your products on all your communication media: website, catalog, social networks, product sheet, price list.
The clipped bottle photo will allow you to adapt it to different supports.

Photos to seduce for export

Always useful for starting export collaborations, the photos will allow your future partners to put faces to those who work in the field and illustrate your working methods.

Feed photos for your e-commerce site, your online catalogs, the product sheets of a smartphone application or even for the purchasing department of your cooperative.

5 tips for communicating in images on your wine estate

  • Highlight your wines, beers or spirits
  • Highlight your know-how from the vine to the bottle
  • Take pictures of your trade fairs, open houses, primeurs, etc.
  • Highlight wine tourism, brewing tourism or spirit tourism
  • Communicate on your expertise: tasting advice, conservation, pairings, etc.

We offer photographic services

  • Product photography and bottle packshot reflecting the high quality of your production
  • Photography of your wine property and drone photography, highlight your terroir.
  • Photograph of your cellar, show images of your vinification and aging methods to show all your winemaking know-how.

photo reports, Pack shot, portraits, we photograph for you the signature of each wine/beer/spirit, each estate, each brewery or distillery. We highlight your terroir and your personality.

Need help with your brand strategy?

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