Developing my wine tourism project

There are a multitude of possible wine tourism activities:

• Tourist grape harvests;
• The visit of cellars, castles and wine houses;
• Welcome to the cellar at the winegrower;
• The wine routes;
• Walks and hikes through the vineyard;
• Treasure hunts;
• Agritourism services;
• Visits to wine museums and wine villages;
• Festivals and events around wine;
• Commented tastings in dedicated places (wine bars, etc.);
• Internships and conferences in wine academies;
• Business tourism around wine;
• Vinotherapy offers;
• etc.

1. Take stock of your structure.
2. Study your customers, especially those who are directly around you, study their expectations;
3. Study your competitors in the area, their offers, what is being done in the field of wine tourism;
4. Contact the tourist offices, travel agencies, the Departmental tourism committee and the interprofessional organizations. They can help you set up your project.

• Take care of the reception of your visitors: put in place a quality approach intended for your staff and for yourself, the entrance to the estate/cellar must be irreproachable.
• Offer experiential services and quality products;
• Make your customers actors of your activities: Solicit the multi-sensory of the customer thanks to his implication in the visit (ask questions, invite the public to touch the barrels, to smell the smell of the vine/wine/wood…) .
• Personalize your services and customer reception: adapt, as far as possible, your services to each type of wine tourism clientele;
• Have your products tasted, according to Atout France, a wine tourist spends an average of €250 on consumption and purchase of wine at the estate;
• Do not limit yourself to wine, offer other products in partnership with other service providers or sales representatives;
• Think about the accessibility of your customers;
• Think about the children of your customers, example: Offer the tasting of grape juice to children to create a playful atmosphere, and create a corner for children;
• If you are targeting agencies, consider packaged offers;
• Train yourself upstream of your project, VIVEA, FAFSEA, the ICV notably offer training dedicated to tourism.
• Become a bearer of the Quality Tourism brand;
• Equip yourself to offer a digitization of your wine tourism offer, between virtual tours, online aperitifs or home delivery of products.