How can we generate traffic on an e-commerce site, is the question that everyone asks once the site is finished. In fact, the animation of your merchant site as well as a marketing strategy based on multichannel will be the key to increasing traffic for your cellar.
Why increase the traffic of your e-commerce site?
The increase in traffic to your e-commerce site will allow you to consider an increase in the annual turnover of your cellar. The equation is simple:
- 10 visitors, 1 customer
- 1000 visitors, 10 customers
When I talk about visitors, I mean people with a real interest in wine and vine products.
However, increasing your traffic will also have two other significant advantages:
- You will be more visible to Internet users on search engines,
- you will obliterate your direct competitors.
How to generate more traffic?
If you want to expand your customer base, then here are 10 leads you can follow:
SEO: take care of the long tail
The long tail technique will allow you to attract many customers to your website. This is based on expressions of more than 3 words in relation to your wine-growing activity. It will allow you to be more visible thanks to phrases that are not very competitive, but that you have chosen with care.
Run Google AdWords campaigns
You have to be lucid, free referencing is good, but paid referencing is also an excellent way to generate traffic in the short term. Thus, thanks to the purchase of keywords or sponsored links, your advertisement may be more attractive. This will allow you to attract as many Internet users as possible to your site. Therefore, using the Google Adwords advertising platform will allow you to position your site on the first pages of the search engine, and therefore attract more customers in the short term. However, you should not neglect natural referencing if you want to optimize the results.
Do guest blogging
Write blog posts related to your industry, and submit it to a more well-known block and also an interesting way to drive traffic to your website. This allows you to expand your notoriety and gain access to a new community.
List yourself on Google shopping
Google Shopping allows you to export all or part of your catalog so that it is visible to the general public. Since it is a platform linked to Google, your products will be directly highlighted on the first pages.
Put your products on price comparators
The use of price comparators is in vogue on the Internet. Appearing there will necessarily allow you to increase the audience of your e-commerce. This trick is particularly interesting for the promotion of your products as well as for your SEO.
Combine your online marketing strategy with a more traditional strategy
It is obvious that traditional marketing techniques remain just as effective as before. As a result, you will be able to advertise in the media, a poster campaign, participate in wine fairs...
Your e-commerce is an extension of your vault
If a lot of people spend a lot of time on the internet, it's important to tailor your marketing strategy brand to your audience and those expectations. It is by analyzing the results of your marketing strategy that you can adapt it in order to increase the number of visits. To be effective, your online store must be maintained and adapt to changes in the wine market, just as you would for your cellar.
Beyond the website, an omnichannel communication strategy must be put in place. By subscribing to our EtOH Agency subscriptions, we can help you increase your traffic.
For further…
- Why do you have to pay to appear on Google? The benefits of SEO
“I want to have a site and appear on the first page of Google”: this is a phrase that we have heard dozens of times and which unfortunately is not possible. You cannot order yourself to appear on Google, there is no magic or automatic technique. Appearing in the first pages of Google is… Read more : Why do you have to pay to appear on Google? The benefits of SEO - Why should wine tourism consider digital marketing?Wine tourism can be defined as a type of niche tourism focused on the art of wine and all its products, including vineyards, wineries, cellars, etc. But if you are planning to develop your own wine tourism business, there are certain factors you need to consider before investing in this industry.… Read more : Why should wine tourism consider digital marketing?
- Should wine tourism experiences be offered on Airbnb?Would you like to expand your wine tourism activity? Cast a wide net by targeting more visitors. Why not opt for Airbnb? This host brings together thousands of national and international travelers who are currently attracted by local tourism. Indeed, wine tourism could very well interest them. Become more known on Airbnb Airbnb offers are going well… Read more : Should we offer wine tourism experiences on Airbnb?
