Are you a winegrower and would you like to open a sales cellar, or perhaps even develop a wine tourism activity? But before you start, find out about the profitability of a vault. Exactly, how do you know? What are the criteria to take into account to know it exactly?
The place of sale in full success!
Above all, you should know that a cellar corresponds to the place where the winemaker (that is to say the company that vinifies the drink) sells its wines. It can be a collective point of sale, or an individual point of sale. Unlike buying from a wine merchant, large retailers, or online stores... the cellar offers the advantage of being more user-friendly and sometimes being able to offer more attractive prices to the end customer, due to the absence of an intermediary.
Precisely, its user-friendliness gives it its notoriety with customers. Indeed, the vault is the place where wine lovers can taste before buying. When it meets this requirement, it attracts both local and national customers. He must even be able to seduce strangers.
As you can see, the vault must speak for itself. By word of mouth, it must be able to captivate all wine lovers.
Quality First
Obviously, the warm welcome is not the only criterion to consider. To judge the profitability of a cellar, it is also necessary to refer to the quality of the wines on sale as well as the quality of the welcome, in order to offer a quality experience overall.
In a cellar, customers certainly expect to be able to buy wine, but not only. They want to discover and learn more about production, methods, terroir and history.
Thus a cellar is ultimately never more than a place of sale. Indeed, he must offer the customer an experience, even a short one, which allows him to project himself and be amazed by your story.
The quality of service is also a criterion for evaluating a cellar. Here, the tenants of the place must not only focus on the wines, but must also highlight the quality of the services. Normally, they must be able to advise their customers on which bottles to buy. They will also have to be attentive, in order to improve their services as much as possible.
The measure of profitability
But the vault is not only a place of sale and an additional sales unit. Indeed, it contributes to the notoriety of the brand very globally. Thus, if you analyze the profitability of your cellar alone, then the profitability may seem low or even negative.
It is important to design your cellar and fully integrate it into your overall marketing and sales strategy, so as to establish real synergies with your other distribution channels in France or abroad.
This cellar then becomes a real ambassador that allows you to create and tell stories, which you will be able to relay on social networks, to be able to welcome your distributors and agents, to also offer them to offer excursions to their best customers... In short, a whole strategy that allows your brand to shine from your premises, to the 4 corners of the world.
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