The hard seltzer revolution
Hard Seltzer is sparkling water combined with alcohol and fruit flavors. Its fruit flavors can come from real fruit juices or artificial flavors. Since its appearance on the market until today, Hard Seltzer or sparkling alcoholic waters have continued to gain in success, so much so that some media are already talking about a revolution.
It was in 2013 that Bon & Viv Skiped gave birth to this new kind of drink, under the Spiked Seltzer brand, initially reserved for an elite on the East and West Coast of the United States. It was in 2018 that these drinks really took off. In the United States in 2020, while the sale of beers fell by 2,8%, those of hard seltzers grew by 130%.
Update on Hard Seltzer
The key to the alcoholic nature of Hard Seltzer lies in the fermentation process. Indeed, it is at this time that the yeasts consume the sugars present and transform them into alcohol and in the case of this drink, we speak of fermentation of pure cane sugar. Also, most Hard Seltzer has an alcohol content between 4 and 6% and this is roughly equivalent to that of a light beer. Some can reach 12%, which corresponds to a balloon of wine.
Is it good for health?
Although it would be wrong to say that hard seltzer is a healthy drink that should be part of your daily wellness routine, it can be considered a healthier option to traditional sugary drinks such as sodas, coolers and fruity cocktails. Besides, the popularity of the Hard Setzer is partly explained by the fact that it fulfills many conditions for health-conscious consumers.
Most of this brand's products are gluten-free, low-calorie, low-sugar, low-carb, and low-alcohol, although Hard Seltzer is typically made from fermented cane sugar. Note that most of this sugar is converted into alcohol, which is why the sugar content often remains low. Plus, since these canned drinks are sold in single servings, portion control is possible.
Also note that even though Hard Seltzer contains real fruit juice, the amounts are so small that you get no nutritional benefit.
Why Hard Seltzer is THE drink of the moment?
If this drink is THE drink of the moment, it is primarily thanks to its format and its package. We also appreciate its simplicity and above all, its healthy qualities. Indeed, this drink is said to offer fewer calories and carbohydrates, less alcohol, gluten-free ingredients and low sugar content. In addition, the very wide range of flavors offered also makes all the charm of this brand.
Today, there are more than 220 brands and 1000 references on this market, with a 50% increase in the number of players in 2020.
For further…
Why digital communication has become essential in the wine, beer and spirits sector
At a time when consumers are investing more in digital technology, when competitors are increasingly improving their visibility on the web, digital communication has become the new battlefield of marketing. Applied...
Why we no longer want to give you a tailor-made quote
Nowadays, offering a quote is almost a habit. Indeed, this highly requested document is quickly made available to you from the first contact. However, sometimes it is unnecessary. So, instead of offering it automatically, we have...
Why is the marketing and communication subscription system simpler and less expensive for you?
Used since the 2010s, the subscription appeals to many e-commerce site owners. This marketing newcomer has already proven itself with certain brands, such as Spotify or Netflix, and is starting to arrive in others...