Picture marketing, what is it?

For some time now, images and photos have invaded all social networks: Instagram, Facebook, Pinterest, and even Twitter. We notice that the use of image is omnipresent in community animation strategies, it is about picture marketing. This technique exploits the advantages of the image such as seeing and retaining information at a glance.

Images have become essential in brand strategies on social networks:

• Content with images generates more views than content without images;
• Sharing is also accelerated if the content has an image;
• In addition to the attraction for the eye, the image often allows a reinforced reading and comprehension;
• It is possible to convey ideas and values ​​through an image, more quickly than with text;
• The image improves your brand positioning in a specific universe, and promotes mentalization;
• Financially, Picture Marketing is a real audience lever despite a reduced budget;
• Video increases the virality of publications and can highlight your brand image through storytelling;
• For example, computer graphics are a perfect ally in the context of a picture marketing strategy.

Picture Marketing is much more complex than you think. Now systematically adding an image to all your statuses will not make your audience take off. The images relayed must have real value, support the brand's discourse, contribute to building its universe, carrying its philosophy. It is necessary, through a choice, end, to tell stories, to bring Internet users to appropriate this story and to co-write it. It is necessary to vary the type of images, photographs, graphics, video, to then refine your strategy and your choices according to the returns of the targeted community.

Like brand content, picture marketing techniques cannot be improvised. These photographs must comply with rules and be taken in such a way as to magnify the subject of the photo. We recommend that you call on photography and graphic design professionals to advise you or even accompany you.

Use picture marketing to:

• Translate your company's DNA. It's about highlighting your visual universe to create value and set yourself apart from the competition.
• Developing picture marketing for your content on social networks allows you to humanize your image. Indeed, the image easily conveys the emotions and conveys the values ​​of your company.
• Give your business visibility on the web. EtOH Agency recommends to its customers from the creation of their website to harmonize graphics and photographs to gain visibility with visitors (potential customers). Indeed, the image is memorized to 80% by the brain against 10% for the textual content. The adage “a picture is worth a thousand words” takes on its full meaning when branding is accompanied by quality visuals.
• Generate engagement. Companies in all sectors have understood this, to recruit new customers and above all to retain them, the visual content must be aesthetic. It has been shown by various studies that publications on networks accompanied by visuals generate 3 to 7 times more engagement from followers (likes, comments, etc.).
• Disseminate the expertise and values ​​of your company. The image allows you to translate your know-how and your brand identity.
• Thanks to well-mastered picture marketing, your customers and future customers must be able to recognize the universe of your company with each photo sharing. This is why each visual must be consistent with its DNA and the branding it illustrates.