The optimization of your merchant site, a strategic issue
Optimize your website is a vast construction site which must take place over time.
The loading speed of a site is an essential part of the user experience, especially on mobile. To the point that it is one of the natural referencing criteria for sites. In a situation of mobility, the Internet user is even more intransigent and impatient, one out of two visits is abandoned if the site does not appear in 3 seconds. The Internet user has become accustomed to the presence of numerous images, sophisticated interfaces, geolocation modules which impact the weight of the pages. Optimization is therefore no longer an option but a strategic issue.
How to optimize your merchant site?
Take stock of performance
A web page is made up of a HTML file and many miscellaneous items. Without an accurate analysis, it will be difficult for you to identify what is causing your page to slow down. The basis of the optimization approach is a audit to determine the actions to be taken. To start you will have to test the speed of the site, then you will have to measure your speed index with a tool like webpagetest.org, it will highlight components that slow down navigation.
Reduce the weight of images
70% of the weight of an e-commerce site is related to pictures, the idea is not to reduce the number of images that are very popular with Internet users, but to reduce their weight. You must act on the resolution. Adapt so the size and resolution of your images to display only the essentials, in optimal conditions. It is a vector of improvement.
Limit the number of requests
An Internet page is made up of a multitude of elements, each of whichobject of a request. Each request goes from the computer or mobile to the server which then sends a response. In limiting the number of requests Basically, the site can be displayed faster, so you have to define the essential components. However, be sure to preserve the user experience, for example you can do A/B tests.
Show only the essentials
The principle is simple, you must display only the content of a page as the Internet user consults it, this is called the lazy-loading. When properly used and administered, this type of upload is invisible to the user who benefits from satisfactory fluidity.
The main players in web optimization
There are many optimization solutions, to define the best possible strategy, different measurement tools, analysis, detection of weaknesses can be used. Once the audit phase has been completed, you will still have to undertake all the necessary improvement projects.
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