Wine tourism: the keys to success

Before creating a wine tourism activity, it is important to ask questions or find out about the legal and tax aspects. Indeed, you must be aware and prepared for the risks. For example, organizing a grape harvest activity for your visitors can prove to be a real legal headache.

There are generally 4 types of wine tourists, French or not:

• Epicureans, who represent 40% of visitors. Generally, they come to taste, visit cellars and buy wine.
• The classics (24%), for whom wine represents a heritage.
  Explorers: they represent 20% of wine tourists and they seek to discuss recipes, stories, etc. with the producer.
• Experts (16%): wine is for them a technical know-how, a science, they come to discover the whole universe of wine.

You will therefore have to seek to meet the needs of these 4 types of wine tourists, offer them activities that correspond to their expectations and desires!

A visitor who is well received is a returning tourist! The first seconds, the first contact is important: this is where it all happens. Your welcome should be warm, friendly, enthusiastic. Wine tourists are waiting for exchanges, they want to live a visit that immerses them in the culture of wine and have the feeling of living an exceptional experience!

Tastings, visits to cellars, wine route, gourmet walks, … Winegrowers must offer original wine tourism visits to stand out. Develop different activities in your field: accommodation, catering, children's workshop, and why not a treasure hunt? Your goal? Prevent tourists from getting bored and stay as long as possible! Remember to be strategic: planning an activity for the children is essential if you want their parents to stay longer and make the most of their experience.

Do not hesitate to innovate, to set up new ideas and new appointments to build loyalty and get people talking about you.

Find our tips for develop your wine tourism, these tips also apply to the spiritualism.