Why and how to use LinkedIn for your field?
Your website is a meeting point for your audience, but social networks are other digital destinations for your customers, a complement to integrate into your digital strategy. Therefore, you must be present on LinkedIn.
How to Develop a Strategy for LinkedIn
Think customer journey, understand that he has a journey before arriving at your place:
The idea of social networks is to arrive as early as possible in the journey of your customers. LinkedIn offers you the opportunity to be visible during the interest phase.
The organic approach on LinkedIn:
- Enhance your expertise,
- Make you and your employees influencers,
- Think of LinkedIn as a blog platform through which we transmit our values and products and professions via posts,
- Encourage your employees to share them,
- LinkedIn helps measure performance.
What goals does LinkedIn fulfill?
- B2B visibility
- Institutional communication
- CSP+ visibility
- Duplicate your presence
How to do ?
- Dedicate time to LinkedIn,
- Write a tactical content distribution plan,
- Set marketing objectives for your content,
- Evaluate the different content formats (white papers, articles, etc.)
- Measure your actions.
How does the algorithm work?
- LinkedIn will wonder if your content is acceptable? Is it offensive? Is it controversial?
- He will test your publication on a small audience segment for its potential virality. Do people watch it? Share it? The Like? Comment it? If not, it will be less visible.
- The objective is to have a maximum in the first 60 minutes. So think about Employee advocacy, ask your employees to relay your posts.
Need help with your social media strategy?
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