Why is a marketing strategy important for your wine tourism business?
Visiting wine regions is an authentic way to experience a country's rural destinations. In general, wineries open doors for people to immerse themselves in the regional culture and learn about wine and biodiversity, as well as the locals' connection to their traditions and history. As you will have understood, wine tourism also acts as a lever for the local economy.
Moreover, with the increase in tourism offers in the field of wine, small towns are gaining new opportunities for business and job creation. The presence of travelers throughout the year is a real opportunity to enliven our campaigns, local producers and local know-how. Also, if you are one of those who have an activity focused on wine tourism, here are the reasons why you should seriously think about your multichannel marketing strategy.
Develop proximity with your customers
Any company knows how to talk about its products and services, and pride itself on their quality. Unfortunately, that's not what your customers and prospects want to hear. They want to know the benefits they can get from your various offers and also the problems you can solve with your products.
Also, you must develop a logical marketing strategy to understand the expectations of your customers and prospects. Be careful if previously, marketing strategies were centered on the product (4P method: product, price, promotion, place, today we have moved to a logic where the consumer is at the center. This is what we call, the 4C method: Customer, Cost, Convenience of purchase, Community Thus, by identifying your audience and learning to communicate directly with them, you increase your chances of selling something to them because you will be close to them.
Maintain the consistency and relevance of your business
From your tagline to the hashtags you use on Instagram, everything you post should be instantly recognizable as belonging to your brand. It must also be relevant and interesting for your customers and prospects. With a marketing strategy, it is achievable.
Indeed, developing a marketing strategy will help you define your audience and everything about them. Thereafter, you will know exactly how to engage with him and on which platforms to communicate with him. Your marketing strategy tells you the cons and pros you need to focus on to keep your business consistent.
Become a point of reference
With the multiple channels to take into account, namely the web, social networks and mailings, as well as the different target audiences to reach, there are many parameters to take into account in your marketing plan. Moreover, no one is supposed to keep this information in mind. This is where your strategy comes in.
For new hires or those tasked with driving your marketing results, the strategy document is the foundation of their knowledge. It's a point of reference, a step-by-step guide, and the first building blocks of your entire business. Similarly, if the sales department or another team offers you a campaign idea, you can refer to your strategy to check its relevance. If not, you have the means to explain why the idea is not worth it.
With EtOH Agency, we focus on the wine, beer and spirits industry, which allows us to actively monitor what is happening, what your competitors are doing, and the behavior of different market segments. Discover our offers and our articles to find out more.
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