The Internet is a communication tool that can allow professionals to develop their business. Having a showcase site is an advantage that no one can do without anymore.
What is a showcase site?
A showcase site and a website that allows you to promote products, services, or a given brand. This is not a commercial site, its objective will be to promote your teacher or your company in order to expand your clientele. Indeed, the sale of your products will be done on a merchant site connected to your showcase site or directly in store. A merchant site can be compared to a business card.
Your showcase site will be comparable to a business card for Internet users. It should be clear and uncluttered so that the information it contains easily reaches your readers. The goal is for Internet users to easily retain your brand and your values. Pay attention to the graphic aspect which is essential. You will have to follow the codes concerning your logo, the colors as well as the whole website.
What is the interest of a showcase site?
The interest of a showcase site will initially be to attract new customers on the Internet. The wine, beer and spirits sector is particularly conducive to online sales. You will be able to present one or more products or services on your showcase site, which will then take the form of an online catalog.
Your presence on the Internet is essential, nowadays, to promote your offers and make yourself known. Indeed, the Internet is not content with a limited geographical radius. Your catchment area thus passes, on a global scale.
The 2ᵉ interest of a showcase site will be to improve your visibility on the Internet. As a general rule, it turns out to be a relatively powerful webmarketing acquisition lever. For this, you will have to work your natural referencing carefully. Thanks to it, your site will be able to stand out among the first when users search on Google or another search engine. This will both generate traffic and make you known.
What are the advantages and disadvantages of a showcase site
When all communication tools, there are advantages and disadvantages to creating a showcase site.
Advantages :
- Increase your visibility on the web by taking advantage of internet traffic.
- Expand your customer base and reach new prospects, without being limited to a limited geographical area.
- Save money in marketing. The showcase site is less expensive to set up than a commercial site and is also less expensive than an advertising campaign made up of posters, flyers, etc.
The inconvenients
- It is a communication channel and not a distribution channel, so it will not allow you to sell (otherwise it is called an e-commerce site or online store).
- Internet being accessible to all, it allows your competitors to have access to information concerning you.
Let's discuss your website project and watch our method and our prices.
For further…
- Why do you have to pay to appear on Google? The benefits of SEO
“I want to have a site and appear on the first page of Google”: this is a phrase that we have heard dozens of times and which unfortunately is not possible. You cannot order yourself to appear on Google, there is no magic or automatic technique. Appearing in the first pages of Google is… Read more : Why do you have to pay to appear on Google? The benefits of SEO - Why should wine tourism consider digital marketing?Wine tourism can be defined as a type of niche tourism focused on the art of wine and all its products, including vineyards, wineries, cellars, etc. But if you are planning to develop your own wine tourism business, there are certain factors you need to consider before investing in this industry.… Read more : Why should wine tourism consider digital marketing?
- Should wine tourism experiences be offered on Airbnb?Would you like to expand your wine tourism activity? Cast a wide net by targeting more visitors. Why not opt for Airbnb? This host brings together thousands of national and international travelers who are currently attracted by local tourism. Indeed, wine tourism could very well interest them. Become more known on Airbnb Airbnb offers are going well… Read more : Should we offer wine tourism experiences on Airbnb?
