A logo, how much does it cost?

Before jumping on the first logo generator, it's important to review the importance of a logo for a company. So what is a logo for?

1. Present your business. This is its basic utility: a logo must present the name of your company and illustrate, as much as possible, your field of activity.
2. Illustration of your values. A good logo transmits through its design and its colors the values ​​of your company: know-how, creativity, innovation, etc.
3. Allows you to stand out from your competitors
4. Arouses the curiosity of potential prospects. We are naturally drawn to shapes and colors that are out of the ordinary. A good logo attracts.
5. Build customer loyalty around him. It becomes a guarantee of quality and seriousness.

The creation of your logo is therefore not to be taken lightly and must be considered with as much care as your business name.

Logo generators

This is the cheapest option, the logos offered are neat and can perfectly match your business. But will it really be adapted to your market, the values ​​you want to convey, etc.? ? If you sell physical products, potentially with the creation of labels, posters, outdoor signs or promotional videos, the generator will probably not be suitable for you.
To buy the design of a logo created via a generator, count between 10 € and 50 €

freelance graphic designers

It is the intermediate option in terms of price. But beware ! Some freelancers (at a very low price or not), do not really offer a more original design than the generators.
Freelancers offer the creation of your logo between 250 and 2500 € depending on experience.

The agencies

This is the safest option. You are guaranteed to obtain a quality, tailor-made logo and personalized support. By calling on an agency, you get a “turnkey” brand image and all you have to do is use it.
La logo creation is part of our services. We are committed to ensuring that our creations meet three essential criteria: Simplicity – Clarity – Efficiency – Elegance.
Our rates for your brand image are from 590€.

1. Preliminary interview. It is essential and allows us to know you better, to know your expectations, your style. It generally allows you to immediately orient the type of logo that will be suitable for you;
2. Iconographic research. It is a kind of trend board or graphic mood board, the iconographic research allows you to validate the good understanding of the specifications of the logo, and to refine your tastes even more;
3. Graphic research. We offer you between 2 and 5 different graphic proposals. You then make your choice among these proposals, and you can even merge several tracks if you wish;
4. The finalization of the chosen track. Shape, color, typography, it's time to finalize the chosen track until you get an optimal result;
5. Logo delivery. We provide you with the files in all the formats and types of files necessary for your activity, as well as a file explaining the best practices for its use: space to respect around the logo, colors and typographies used, etc. ;

Creating a logo is not to be taken lightly! Does the price seem high to you? It all depends on the service offered by your service provider. Creating a logo takes a lot of time. Also think about the challenge of your logo, it will follow your business for many years.

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