Are you a producer? How to get your site in the top Google results

October 9, 2021 | Web & Social Networks

Visual blog article Are you a producer? How to get your site in the top Google results

As a producer, the position of your website on the first page of Google search results is important. Besides, even though being ranked on the first page usually means that you are in the Top 10, it is still vitally important to achieve the top spot. Indeed, being in the first position on the first page of search results gets you about 32,5% of the traffic, while the second position only gets 17,6% and the third 11,4%.
These days, Google's search results are getting more and more specific, with knowledge panels, answer boxes, expandable related questions, local results, and more. Also, with so many ways to stand out, it's important to strive for top rankings, especially considering that traffic and click-through rates drop precipitously the further down you go. in search results. If you don't know where to start, here are some tips.

Think about keywords and how to optimize your site for them

Keywords are the basis of a successful SEO strategy and therefore, you will need to take the time to analyze them well and choose them well. It is essential that you use a tool that generates keywords intelligently. Next, you will need to optimize your site according to Google's requirements. Concretely, you will have to ensure that each page of your website includes the following elements, taking care to integrate main keywords each time:

  • The page title of less than 70 characters
  • A meta description of less than 155 characters
  • Paragraphs titled H1 and H2
  • Alt tags for each image

The keywords should be arranged in the most natural way possible in your content and they should not be saturated with them. Google is quite demanding on this specific point, so you will have to follow its instructions to the letter if you want to get the place you want.

Consider the frequency and quality of your content

Keep in mind that Google rewards websites that continually improve the quality of their content and have a consistent posting frequency. You will understand, if you want to have a good ranking, do not write for keywords, write for your customers, your regular readers and your prospects. To be even more credible in the eyes of Google, have quality links in your content.

In addition, to animate your site and publish content regularly, it is strongly recommended to have a blog dedicated to the publication of recent content. To learn the reasons why you should have a blog, see our article on the subject.

Specify your location

This point is often overlooked and yet it is another completely free way to get your website pages to appear on the first page of Google. All you need to do is make sure your website clearly states your precise geographic area on your contact page. You can also do this through your blog posts and service pages. So when people search for: "your industry" + "your city", Google will detect this information and display your business as a search result "near me".
For your natural referencing, EtOH Agency accompanies you from the audit of your current referencing, until the definition of the action plan and the realization of the actions of optimization of your referencing. Consult our offers or contact us.

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