Are you looking for an interesting customer service? Opt for the click and collect. Appeared in the 2000s, it is beginning to gain momentum in all sectors of activity, including the sale of wines, beers and spirits. Why should you start? Has it already proven itself? What are the advantages ? Let's do a check in.
How click and collect works
Click and collect is not new. Its first appearance dates back to the 2000s, when customers could order online, before picking them up in store. Its operation remains the same, but with the only difference currently, consumers can order via many media (social networks, mobiles, email, etc.).
Click and collect combines e-commerce very well with traditional commerce. Its approach is part of the "web-to-store". Unlike a simple in-store pick-up, it makes the product(s) available to customers immediately. For wine producers and distributors, it helps to better manage stocks and especially opening hours.
This system is also suitable for wine merchants who have physical shops. It is indeed a means of transition to digital.
The interest of using click and collect
The advantages of the system benefit both wine merchants and their customers. On the consumer side, it rectifies home delivery errors, such as delays, costs, etc. In addition, the customer can very well pick up his order immediately.
Click and collect offers more flexibility to customers. Each customer can actually make their choice online and indicate the time of withdrawal. It avoids both long waits in stores and wasted time.
For wine producers or distributors, this system greatly facilitates logistics. As you are no longer responsible for shipping, you can significantly reduce your responsibilities and therefore your costs. At the same time, you can easily take care of the management of your stocks as well as the delivery time slots. For example, you can completely plan slots for certain hours during the day or during the week.
Le click and collect also allows you to get to know more. You can take advantage of the withdrawal to encourage your customers to purchase other items. You will have the chance to attract new prospects and retain your customers.
Meeting new needs
According to the figures, online sales increased by 22% in 2020. Wine merchants are therefore obliged to meet customer expectations. But while waiting for a completely online service, they can opt for an intermediate solution whose click and collect is part of. They will benefit from both the advantages of the physical store and of e-commerce.
Obviously, the click and collect is not the only point to focus on. You must also exploit other means, in order to attract more customers. Take the case of the presence on social networks which is an asset of communication marketing, etc.
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