“I want to have a site and appear on the first page of Google”: this is a sentence that we have heard dozens of times and which unfortunately is not possible. We cannot decree to appear on Google, there is no magic or automatic technique. Appearing in the first pages of Google is a long-term job called: SEO. And yes, it takes time and therefore money…. How and why to appear on the first page of Google?

Master the fundamentals!

Before embarking on any form of marketing, it is always good to know your target audience and have an idea of ​​the words they use when searching for your products or services.

Some of the words we find in such a keyword analysis will be obvious to Google Ads, but others could be very good words to optimize your website for. On such a keyword analysis, we can see how much traffic there is on different words, what it costs approximately per click on Google Ads, and then make a list of priority keywords.

This keyword analysis can be used both for your SEO strategy, but also if you need to get started in Google Ads, or when writing new content for the website. Without a good keyword report, you have no way of knowing which keywords make sense to incorporate into the website.

What are the benefits of SEO?

SEO or search engine optimization as it is also known is a common term for the techniques implemented to make your website more visible in search results.

Here, you typically optimize multiple sub-pages by targeting keywords relevant to you. It often takes several months of search engine optimization to reach the top 10 for your most relevant keywords, based on the level of competition.

The advantage of SEO is that you don't get paid every time someone clicks on your website. While Google Ads typically cost between $1 and $20 per click, all referral traffic, or organic traffic as it's also called, is completely free.

The other benefit of SEO is that the vast majority of people who search on Google click on an organic result rather than a paid ad. Only about 1/3 of searches result in paid ads, so even if you're at the top of paid ads, there's still a lot of potential traffic you're missing out on. This is exactly why you should consider combining SEO with Google Ads.

However, to achieve tangible results, it is better to partner with professionals. They will be able to implement the appropriate strategies to improve the referencing of your site.

You have grasped the challenges of SEO and you want to be accompanied to increase your visibility on search engines? EtOH Agency can help you with this.

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