Did you know that our brain analyzes a photo or an image 60 times faster than writing? Marketing experts have understood this, hence their interest in packshots. These correspond to photo illustrations that generally present your products. Their existence strengthens your sale. We explain why.
The interest of making quality packshots
Internet users are the first people to impress with your quality packshots. According to statistics, they spend an average of 10 seconds on a site. During this short time, they are 80% interested in photos. In this case, present your products with normal shots or even 360° visuals of your products. You will find that they will be more attracted to your site. If you want examples, you can go to this online wine sales site and if you are not convinced, go see Decathlon what they are doing!
Packshots not only attract customers, they also boost your notoriety. They help you stand out from your competitors who neglect the quality of their visuals. And the difference is obvious between two e-commerce sites. The better the visual, the more serious the site seems.
As people are considering buying your products, present them with good quality photos. Offer them the possibility to zoom them, so that they can see in detail each information. You will have the chance to reassure them, especially if they had doubts. Finally, they will almost feel like they are holding the bottle with their fingertips.
The techniques to adopt to achieve quality packshots
When it comes to packshots, you have many choices. For example, you can opt for a simple photograph, as you have the option of betting for a 360-degree visual, a 3D illustration, or even a photograph with zoom.
Whatever your preference, make sure you have quality packshots. Do not hesitate to devote a specific budget to it, which generally includes the fees of the service providers responsible for carrying them out. However, you can also consider creating your own photo studios.
In both cases, better quality photos rely on:
- good brightness;
- a suitable support and background (white, white wall, etc.);
- shots with high-performance devices (professional equipment, state-of-the-art telephones, etc.).
And finally, don't forget the retouching that improves the quality of the shots in detail. To achieve this, use software. This will allow you to make adjustments to contrast, clarity, etc.
Indicators to know to assess the quality of packshots or sheets
Any owner of an e-commerce site wonders: will my products be a hit thanks to packshots? The answer depends on the market. But failing to know exactly whether your products will please or not, it is possible to anticipate their commercial performance. To achieve this, use indicators, among which is the conversion rate. The latter helps you to know how to evaluate the capacity of your website to transform visitors into potential buyers.
Apart from the conversion rate, also opt for other indicators, such as the average duration of the visit of Internet users, the bounce rate (customers who leave as soon as they visit), the ROI, etc.
In short, note that the quality of your site is not only based on packshots, it must also be based on the best content and good SEO.
Our professional studio offers quality packshots at unbeatable prices. The idea is not that it costs you an arm, because it is a must to have a site that sells.
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